Are you struggling to stand out with Instagram?

Are you lacking inspiration on how to create eye-catching content, bored of posting the same photos or struggling to engage with the right audience? (And trying to keep up to speed with all the new features!)

Then you're in the right place... “How to get savvy on social and take great photos to promote your site on Instagram” is a new 3 week online course, with weekly live coaching sessions designed to help you get the most from Instagram. It’s written and hosted by an award winning site owner (Lisa Bullen) and published glamping writer and photographer (Zoe Holland). Join us and get your campsite or glampsite’s Instagram feed really working hard for you!

What will I learn on this course?

Gain confidence and understanding of the key features of Instagram, including Stories, Highlights, Guides and Reels allowing you to showcase the best aspects of your site to a wider audience. Learn how to make your Bio stand out, highlighting your best selling points to potential customers. Develop an awareness of how to understand your audience allowing you to create content tailored to specific markets using relevant posts and hashtags. Learn how to take photos on your phone that show your site at its best. Find out how to edit your photos to make them really stand out creating a professional level looking Instagram feed. Gain knowledge and understanding of the relevance of Instagram insights and what they mean. Build an understanding of the importance of scheduling and how to make your posts really stand out with graphic tools like Canva. PLUS a starter pack 30-day content calendar jam-packed with engaging ideas and downloadable content checklist. Gain a new level of empowerment allowing you to use social media to drive your camping / glamping business forward. Learn at your own pace with our easy-to-use platform

Next course starts14 September 2022

Perfect for the after rush of the summer holidays!!

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Up your game and your confidence. Learn how to create brilliant Instagram posts that your customers and followers will love.. we can't wait to see what you achieve.

Happy testimonials

Helen Yeo

" I learnt so much more than I thought I would. Lisa and Zoe were really generous with their knowledge and I think it will really benefit my business. I originally felt that I knew quite a lot about Instagram already and it was a lot to spend but the knowledge gained was worth it. " Helen, glampsite owner, Jan 2022 cohort

How it works?

  • Buy now and enrol on the 3 week training course.

  • Join Zoe and Lisa for live, weekly learning sessions. Learn online following our detailed course programme.

  • Gain lifetime access to course content Gain discounts for future courses

  • Gain access to our exclusive, ongoing support network

"How to get savvy on social and take great photos to promote your site on Instagram" is perfect for you if:

  • You already use Instagram but don’t know how to use all the features it offers e.g. Reels, Guides and Stories.

  • You want to learn how to use and improve your own photography skills to best showcase your site.

  • You are already regularly posting on Instagram, but not sure if it's making the right impact.

  • You feel uninspired by your Instagram feed and lack motivation.

  • You have an Instagram account but struggle to keep up to date with new trends, tools and technologies.

We can help you get more out of Instagram in order to highlight your site's best features while boosting your confidence and leave you bursting with ideas on how to promote your business.


By the end of this course you will ...

  • Be able to save time by planning and scheduling long term content.

  • Be able to post eye-catching and engaging content that stands out from your competitors.

  • Know how to analyse your metrics to create an understanding of what works for your audience.

  • Take photos that best showcase your site.

  • Gain skills in basic photo editing.

  • Understand how to use relevant hashtags to ensure your content reaches the right audience.

  • Be able to utilise the range of tools associated with Instagram such as Stories, Reels and Guides.

  • Feel confident and empowered in using Instagram to drive your business forward.

Course Instructors

Meet Zoe and Lisa

Zoe and Lisa

We are Zoe Holland and Lisa Bullen, both seasoned campers and glampers. Zoe is a published writer and photographer whose work has featured in a range of travel publications including Business Glamping Magazine. Lisa is co-owner of the award winning The Secret Campsite and runs a social media training consultancy. Together we understand how to utilise the key features of Instagram to get your site noticed and we know how important photography is in the whole process too. Join us and learn with other site owners to get your Instagram ahead of the competition!


  • Who is this course suitable for?

    Anyone who is currently on Instagram to promote their camping or glamping business. We have highlighted areas that we know will benefit and grow your Instagram profile, so whether you have a new or an established Instagram account this is the course for you.

  • Course times and dates?

    The course runs for 3 consecutive weeks, via both Online learning and Live sessions. The next course starts week commencing 14 September 2022 and finishes week 28 September 2022. Each Friday you will get access to that weeks Online course material. The Live "Q & A" Zoom session run the following week. Choose to join on Wed 1900-2030 OR Fridays 1300- 1430 for 90 mins. All sessions will be recorded and emailed out afterwards. So if you have to miss a session then you can watch the recording afterwards. We believe it's better to have access to one weeks course material at a time, so that everyone is learning at the same pace. You will have lifetime access to the course material and you can also download it.

  • I already use Insta do I need this?

    Yes! Instagram is constantly evolving and changing, this course will bring your knowledge up to date and will set you ahead of your competitors.

  • How long will the course take me?

    This is a 3 week course. You will gain access to the lessons ahead of the course each week allowing you to prepare for the next live session. You will also be invited to join our exclusive Facebook support group offering longer term support.

  • How many in the group?

    There will be a maximum of 8 attendees in each live training session. We think this is the ideal number to maintain a good level of personal attention whilst also creating opportunities to build a network of support and ideas sharing.

  • What support is there during the course if I have questions?

    Once you have joined our exclusive Facebook support group you will have direct access to both Lisa and Zoe for ongoing support. You are of course also able to email either of us at any time with any specific questions.

  • What if I can't make a call?

    All the calls will be recorded and sent to you after that weeks lesson.

  • What will the course teach me?

    You will learn how to create a stand out Instagram feed to help grow your camping or glamping business. You will gain guidance on how to improve your photography skills using your phone and basic editing tools. You’ll also gain access to both Zoe and Lisa to support you on your journey both throughout the duration of the course and long term through our Facebook support group. You will be equipped with a range of Instagram shortcuts and suggestions and will allow you to walk away brimming with ideas and inspiration. We have distilled all our professional learning into this course and coupled it with our combined experiences of running a site and being a published writer and photographer. The result is a comprehensive course tailored to your needs.

Sign up today and be ready for the 2022 bookings

Learn how to get Instagram savvy social media and great photos to promote your glampsite